August 23rd, 2006 Humeid
Look at the pictures again. Are you really seeing the actual statue? And is there a new Skoda Roomster parked in the middle of this historic Prague plaza?
AdBlogArabia was in Prague this summer and found this amazing outdoor advertising concept. The actual statue was covered from all sides by large billboards depicting.. well.. the statue, with the car added in.
When you stand at certain angles the add blends in almost perfectly with the surrounding scene.
Before you scream ‘overt commercialization’ you might want to know that the money being made is contributing to the renovation of this important Prague landmark. Everyone wins.