Smoking can kill your eyesight first

August 9th, 2006 Zeid Nasser (Admin)

Khaleej Times Anti-Smoking

” Smoking can kill your eyesight first “

Agency: Team Young & Rubicam, Abu Dhabi, UAE
Art Director: Krishnagopal Kodoth
Copywriter: Mohit Raviranjan, Kaushik Bhattacharya
Graphic artist: Srinivas Sarma
Executive Creative Director: Trevor Purvis
Photographer: Abdul Nasser
Digital artist: Sumeda Rathnapala

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Entry Filed under: Agencies,Creative,Newspaper,Non-Profit,UAE


  • http://www.jazarah.net/blog Samer Marzouq

    The ad is eye-catchy but the message is weak, smokers are aware of cancer and chest diseases caused by smoking and they are not considering quiting smoking.

  • Abhijit Pathak

    Samer is right… the message placement suffers too!!
    The moot point is that even if it is noticed as a amessage, it is more likely to do good for a non smoker rather than a smoker.

    As a smoker I do not wait for the World Tobacco Day to see what kind of communication is being prepared for me to raise my awareness of the ills of non smoking!!!!!!

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