Ad Blog Arabia

SMSing while driving is deadly

November 27th, 2007 Zeid Nasser (Admin)

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Agency: Gulf Promoaction DDB Dubai
Creative Director & Copywriter: Rishad Lawyer
Art Director: Laith Hafez

Via [ mediaME ]

Entry Filed under: Agencies,Creative,UAE

Pingback: SMS Kills! « Your World Today
=R3@V3R=

hmm careful…the word “rection” in the sms is dangerously close to “erection”
Kre8tive

Nope. Doesn’t not for me. BAD AD.
NEO

I think its very true,nice ad..
Mai

I like the art direction & the interactive message…
welll done…
=R3@V3R=

“ur erection time is dangerously slowed if you SMS while driving”. That’s what it reads.
Rony

Strong & impact-full ad knoking on a serious subject, I like the aqurate attention on the details.
http://moeys.net Moey

I like it, grabbed my attention
Desert B

The art direction is nice, it is very well executed however I doubt it is enough effective. I don’t think the target market will feel identified or persuaded.
Note: It is dangerously just during â€œwinterâ€ months because the rest of the year the people donâ€™t walk in this city and there are not children walking around media city which is where the shot was taken

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