Sony Micro Vault: Store the impossible

March 4th, 2008 Zeid Nasser (Admin)

Sony store 1

Sony store 2

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Advertising Agency: Promoseven, Dubai
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia
Photographer: Jaime Mandelbaum

via [ ads of the world ]

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Entry Filed under: Agencies,Creative,UAE


  • iHaveAnIdea

    Thumbs up!

  • http://moeys.net Moey

    I like them :)

  • http://www.petervegas.blogspot.com/ Vegas

    Excellent

  • http://www.ragejoadv.com restless

    to me this is not original idea or even interesting, the artwork looks nice and well executed,,,

  • http://www.ragejoadv.com restless

    i really wonder what’s the photographer part here ? i think the whole artwork is pure 3d modeling !

  • marc

    Hello LYNX GOLD!

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    good work

  • kre8tive

    Aren’t there suppose to be 3 series all? Neat though, not new but great stuff coming from DXB!

  • http://advertisingbabble.blogspot.com Kaz

    I really like these…. But u left the best one out. The rat…..
    I was also wondering what the photographer did exactly….

  • http://www.O&M.com Priya Khatri

    Its done. Executed in a different manner. Nothing exceptional. Ok.

  • http://www.wel.com Priya Khatri

    its done. Accept it. Nothing exceptional.

  • Nisreen Shahin

    Nice…. great AD

  • X

    Clean & nice

  • Jaime G. Mandelbaum

    Answering to Restless wondering mind, there is zero 3d software in this campaign, the animals were modeled with clay and photographed.

  • http://www.ragejoadv.com restless

    Jaime, are u serious? why!

  • http://mp3crown.com Maissy

    Great ads. Creative but clean!

  • jayson

    clean.!
    is this how squid store their food?

  • Jaime G. Mandelbaum

    Restless I am serious, why the surprise?

  • http://www.ragejoadv.com restless

    nothing jaime, i just think its much easier to do it using 3d software. thats why i wonder why the clay?

    it would be nice from you if you explain more to me.

    million thanks man.

  • Jaime G. Mandelbaum

    The large animation movie studios do real dolls of the characters they will later render in 3d, its normal, when they start to create them, in this case was a matter of looks and the feeling we developed with the agency which wanted to have for the final images, not the usual 3d look everyone does, so they were modeled with clay, shot and real textures were later applied on them, giving a borderline illustration feeling.

  • http://www.ragejoadv.com restless

    Jaime, thanks for the explanation.

    Really good job,

  • Joby George

    GREAT WORK GUYS!!! FELT REALLY INSPIRED.

    Common critics!! Good work is good work, lets learn to appreciate that.

  • http://248am.com Mark

    I love these!

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