Steering the music with Mercedes Benz

September 14th, 2006 Zeid Nasser (Admin)

MercedesBenz

Mercedes-Benz Turkey, sponsors of International Istanbul Music Festival

BBDO Turkey have won “Star Awards” for this advertisement featuring the steering wheel of a Mercedes Benz CLS-series car, with musical instruments engraved into the steering wheel.

It was an advertisement to announce Mercedes Benz sponsorship of the Istanbul Music Festival.

Via [Marcom Turkiye].

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Entry Filed under: Agencies,Awards & Ad Festivals,Creative,International


  • http://dontcallmesheikh.blogspot.com Basem

    Zeid, I tried to look for it but couldn’t find it, the very same concept (Very very similar) was done for Audi A4 UK ad published in CAR magazine Oct’06 edition! almost a rip-off.

    i’ll follow up with another comment if i found a digi copy published somewhere on the net.

  • http://www.elmaaltshift.com Firat Yildiz

    I really want to see the first ad. If u find it, please write a comment on this post or at this link:
    http://www.marcomturkiye.com/?p=146

  • http://www.bigumigu.com Yalcin Pembecioglu

    Hi,

    Actually, the ripper seems to be Audi as the Mercedes ad is from 2005 :)

    You can see both via this link:

    http://www.bigumigu.com/bigu/haber.asp?hid=955

  • http://www.elmaaltshift.com Firat Yildiz

    http://www.bigumigu.com/bigu/haber.asp?hid=955

    Mercedes – 2005
    Audi – 2006

  • http://www.mbpartswarehouse.com mercedes parts addict

    How I wish that steering wheel could be real music player. :P
    I like the Mercedes Benz ad more than the former one.

  • http://fotokanos.ru/ знаменитости

    :D D

  • http://www.orion-msk.ru/ ??? ??? 3110

    :D DD

  • http://www.soft666.ru/ ???? ?????????

    ??????? ????, ??????? ? ????????

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