Study: Users don’t even see banners anymore!

June 28th, 2006 Zeid Nasser (Admin)

No more banners

A study conducted by the Nielsen/Norman Group found that Internet users in the US avoid viewing banner ads, reports Clickz.

It’s being referred to as Banner Blindness which means Internet users focus on the content on a page and ignore the advertisements.

“People are not looking at the typical blinding, graphical ads. They are not looking enough time to absorb a complex ad or branding message” says the Nielsen Norman Group report.

Do you still notice banners? I do.

And, from talking to some Arabic site owners, it seems Arab users are still happily clicking on banners.

So, if Americans are tired of banners after a decade of Internet use, we’ve still got a few years ahead of us before reaching that threshold.

With regard to our region, I wouldn’t take this study’s conclusions as facts.

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Entry Filed under: Online,Research


  • http://isam.bayazidi.net Isam Bayazidi

    I think I can consider myself a banner-blind person. I think that the “abuse” of ads in the internet made me hate most internet ads, while really appreciating other kind of ads, such as TV and printed ads.
    Probably because I am a 10+ hours/day internet users, I feel that internet ads interfere with my experience, and I strongly relate internet ads to spamming.

  • http://thejfactor.jeeran.com/ Khalidah – The J Factor

    Come on Isam; banner advertising is not spamming .. are you trying to get us out of business? ;)

    Kidding

    Well; this depends on so many factors .. after all someone who is online to conduct business only is not like the regular consumer who would actually pay attention to the ad .. otherwise; online wouldn’t have been a successful business so far even in the US .. I really don’t see this report stopping advertisers and sites from continuing to use online as one of the tools for marketing ..

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