Taiba Hospital: Color blind kids can see color

March 30th, 2008 Zeid Nasser (Admin)

Taiba Color Blind 1

Taiba Color Blind 2

Taiba Color Blind 3

Click Images To Enlarge

Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Associate Creative Director: Mark Makhoul
Art Director: Amin Abuhamzeh
Copywriter: Laila Algharabally
Photographer: Steve Kauzman
Retouching: Rotfilter

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Entry Filed under: Agencies,Creative,Kuwait


  • http://www.adsinjordan.com amre husseini – aka biteme

    I love the visuals and I love the concept, I just dont understand what this ad means other than that at this hospital we sympathize with the color blind?

  • http://www.sumrn.blogspot.com AbdallaH SumriN

    i like the visual… very nice, but What does it mean? where is the call for action or What they trying to tell us? is there anything they can for kids or what???

  • Nisreen Shahin

    Love the Art Direction and the Idea but I agree on the above……….. Where is the call to action?

  • http://248am.com Mark

    Thanks for the feedback. We actually DID have a call for action in the actual ads that were released but we removed them here because it looked visually more appealing without. But after reading your comments we’ve realized that was a mistake. I’ve resent the original ads again with the call for action line to the admin of this site, hopefully he will swap out these ads with the new ones.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Hi Mark, thanks for the update…just out of curiousity what would the call for action be? Can anything be done about color blindness?

  • http://248am.com Mark

    The call for action line was:

    “Check you child’s eyesight for early detection.”

    Taiba have an ophthalmology department

  • http://moeys.net Moey

    I love them, the best hospital out of the box ads I’ve ever seen

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Thanks for that clarification mark, i was just checking to make sure that no one came up with a cure:) Like I said earlier, great ads…

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    Thanks Mark

  • Ihab

    Dear Mark,
    Maybe some of you should have done some research on the subject. I am colour blind and colour blind people dont see such saturated colours as what has been shown. We just dont see reds, greens & browns WHEN they are all mixed together, such as mosiac or a carpet etc.
    Single solid colours can be seen.
    For example you wouldnt see blue instead of green like the Kermit.

  • http://248am.com Mark

    Actually we did research and it turns out there are 8 different colorblindness with different strengths. So it just depends, some colorblind people will see the green as yellow, some will see it as blue and some colorblind people will still see it as green. All our layouts were matched properly in that sense.

  • lamz

    great work..

  • http://www.paragonmc.com Louai Alasfahani
  • http://www.eyehealthguide.net brainton

    just amazzzzzzzzing


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