The all new Land Rover Defender

August 31st, 2008 Zeid Nasser (Admin)

Land Rover Defender 1

Land Rover Defender 2

Click Images To Enlarge

Advertising Agency: TEAM Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Ryan Reed
Copywriter: Amit Kapoor
Art Director: Ryan Reed/Daniel Botezatu
Photographer: Daniel Botezatu

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • Dozero

    The main idea is so good, but there is a big difference between the two executions. why don’t keep the first art direction? it is good.The second ad is fake, kangaroo’s thumb is too small and it looks like stupid not funny :(
    Anyway t is a fresh a broach.

  • http://www.ragejoadv.com restless

    this not a new idea,!!! I have seen it before and for the same client!! dahhhhhh

  • Quick comment

    Dozeros comment cracked me up, “The second ad is fake”
    So the first one is real? I dont know where you live but ive never seen a guerilla holding a sign before and its certainly not real.
    Sorry im not laughing at you.

    The ads dont do anything for me, not funny.

  • Dozero

    I meant by fake it was not well done.
    The kangaroo looks embalmed. The shadows of the kangaroo is fake and so his thumb movement. its color doesn’t match with the environment around, But the most strange thing is the tyre print. The whole thing is f**ked up.

    Why you take literal opposite? It is not about real or not. It is about
    convincing or not, i think.
    So the first ad is good for me and so the main idea more than good.

  • Creative rules

    Actually this whole page cracks me up (but that’s a different story)

    First of all there are no Gorillas (as apposed to Guerillas who are soldiers that make daring attacks) in South America where the Amazon is. So the writer here f**ked this up big time. They only exsist in Africa. The sign should’ve read “Congo”

    That’s not a tyre track you see Dozy it’s where the desert naturally meets another part of the desert. (However it does look like tracks)

    The photoshop work is fake and not real at all. There is no lighting taken into consideration at all.

    But apart from that I like them. Even if the old hitch hiking thing has been done to death and they look abit dated.

  • Quick comment

    Maybe the GORILLA is fed up with the Congo and wants to go to the Amazon
    Which gorilla wants to stay in the congo? have you not heard? Someone has been going around murdering them, since last summer
    http://laelaps.wordpress.com/2007/07/27/tragedy-in-the-congo-four-gorillas-murdered/

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    done

  • http://theadrenalinefix.com Adrenaline

    Client: where is the f**king car…that was not my brief, i want to show the car inside and out and mention the specs and the price and showroom timings, open Friday, a map of the showroom.

    Don’t forget the note on bottom thats says we have Sujuk.

  • http://www.ragejoadv.com restless

    BTW where is the car?

  • kre8tive

    Oh, God.

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