The best slots for your product on 96.5 MHz

September 7th, 2008 Zeid Nasser (Admin)

Group Plus Ice Cream

Group Plus Pan

Group Plus Washing Machine

Click Images To Enlarge

Advertising Agency: WUNDERMAN, Dubai, UAE
Creative Director/Copywriter/Art Director: Wunderman Creative Team

Via [ mediaME ]

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Entry Filed under: Agencies,Regional,UAE


  • Dozero

    I like it.

  • restless

    i didnt get it :)

  • http://mediame.com Zeid Nasser (Admin)

    Advertisers put their product advertisement between the songs….

  • Quck comment

    nice thought, but just remember that radio is not visual so maybe they should have thought about doing a concept with words or lyrics and then slipping in the brand. know what i mean?

  • http://theadrenalinefix.com Adrenaline

    Ah now i get it, so there is an ad after each song…it’s like asking people not to tune to it, or a station making fun of the other station becuase it has a lot of ads.

    Do they know anything about comercial free stations.

    I thought it was about the music it plays: Cool, Hot, and songs that Shakes u, icecream is cool…etc

  • http://www.ziadhamdan,spaces.live.com ziad hamdan

    i disagree quick comment and didn’t get it before zaid explains, for me its complicated bcause the line should be something like: he best advertising between … and not SLOT !! its killing the concept

  • Mouna

    theyre called slots on radio advertising language…i like it!

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Dont agree with you at all quick comment…sorry…

    Loved it, good stuff!

  • http://www.petervegas.blogspot.com vegas

    I really like these. An odd visual that makes you want to find out what its all about. Cant ask for more than that….

    The only thing I would say to a team who slipped this across my desk would be to ask them if there was a way to get more of a benefit into it. Why is this the best slot for your product? Is it the format, the type of listener? Or maybe the fact that you products really stand out on this station, something which is backed up by the visual.
    But hey, I have the arse periscope out. Its a lot easier to throw your two cent worth in after the idea has been done.

    NIce ads. Hats off.

  • Sam

    its a nice concept, but the implementation is not that great….

  • jayson

    i like the concept, but i don’t like the background.

  • http://advertisingbabble.blogspot.com Kaz

    I like….

    I think Spot is more the radio term. It sounds better than Slot as well…

  • http://moeys.net Moey

    love them, amazing. hats off!

  • kre8tive

    Lame. Just Lame.

  • http://www.fuckoff.com moe fara

    nice idea, but execution couldve been better, maybe keep same colors but different layout, with better copy, like: Let your product go big, with big names on 7577 fm :D

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