The Spine & Heart of Toyota service

September 4th, 2007 Zeid Nasser (Admin)

Futtaim SpineFuttaim Heart

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Advertising Agency: Gmasco, Dubai
Creative Director: Khalid Radwan
Art Director: Harshad Badbe
Copywriter: Shantesh Row
Photographer: Kundan Raut
Designer: Akbar Ibrahim

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • Adey

    I didn’t liked the background colours and texture, also I think there is wrong in using the space, but in general I liked the concept, modeling and the main Idea.

  • http://www.ragejoadv.com restless

    Almost perfect ,, i love

  • re8tive

    Stunning metal work. Bad art direction and concept. overall: 5/10.

  • kre8tive

    Great modelling. that’s it.

  • ob1=w@n

    Quite good. Dubai is really getting the hang of it now. Kre8tive, get a fking life, man.

  • kre8tive

    OB1.. I know you find the modelling amazing and that i agree. But was there anything in the copy that makes it make sense? None dude, so why don’t you get a f**king life, will ya?

  • ob1=w@n

    Man, the brief probably said make an ad to ANNOUNCE a new service feature. With a brief so banal I’d probably doze off reading it, it’s amazing what they were able to do with it. And don’t think too much–periodic car checkup is like your periodic visits to your doctor(hence, they made car parts into body parts) — and in your case, you need periodic visits to your shrink.

  • kre8tive

    I dunno OB1, but it didn’t click on me. Sorry, it could be better. Maybe it works for you since you’re immersed with mitsubishi.

  • naser

    good, but i think i saw a previous ad similar

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