Ad Blog Arabia

The ‘interactive outdoor’ part of the award winning Khede Kasra campaign

December 22nd, 2009 Zeid Nasser (Admin)

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Advertising Agency: Leo Burnett, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Copywriters: Rana Najjar, Rana Khoury
Art Directors: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina Baz
Other credits: Nada Abi Saleh, Dima Kfouri

Via [AdsoftheWorld]

Entry Filed under: Agencies,Ambient,Lebanon,Outdoor

Laithlt

Hats off to the whole team and a special one to the person who cracked the concept

The objective of the campaign and the issue being addressed are clear, however I’m really interested in knowing how will the objective translate on the long term, is it influencing the state of mind or a radical copywriting change i.e. addressing the communication in plural form?

The interactive implementation of the campaign ensured the adoption of the cause by its natural owners, are you betting on the overwhelming response to send across your message to the opposite gender and where do they fit within your target group categorization?

Thank you
Laithlt

Just to be clear with “Plural Format” it is having both feminine and male