Comments on: The ‘interactive outdoor’ part of the award winning Khede Kasra campaign http://mediame.com/adblogarabia/the-interactive-outdoor-part-of-the-award-winning-khede-kasra-campaign/ Subtract hype. Ad Insight. Mon, 16 Jan 2012 01:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Laithlt http://mediame.com/adblogarabia/the-interactive-outdoor-part-of-the-award-winning-khede-kasra-campaign/comment-page-1/#comment-70023 Laithlt Fri, 25 Dec 2009 20:02:26 +0000 http://mediame.com/adblogarabia/?p=4265#comment-70023 Just to be clear with “Plural Format” it is having both feminine and male Just to be clear with “Plural Format” it is having both feminine and male

]]> By: Laithlt http://mediame.com/adblogarabia/the-interactive-outdoor-part-of-the-award-winning-khede-kasra-campaign/comment-page-1/#comment-70022 Laithlt Fri, 25 Dec 2009 19:36:36 +0000 http://mediame.com/adblogarabia/?p=4265#comment-70022 Hats off to the whole team and a special one to the person who cracked the concept The objective of the campaign and the issue being addressed are clear, however I’m really interested in knowing how will the objective translate on the long term, is it influencing the state of mind or a radical copywriting change i.e. addressing the communication in plural form? The interactive implementation of the campaign ensured the adoption of the cause by its natural owners, are you betting on the overwhelming response to send across your message to the opposite gender and where do they fit within your target group categorization? Thank you Hats off to the whole team and a special one to the person who cracked the concept

The objective of the campaign and the issue being addressed are clear, however I’m really interested in knowing how will the objective translate on the long term, is it influencing the state of mind or a radical copywriting change i.e. addressing the communication in plural form?

The interactive implementation of the campaign ensured the adoption of the cause by its natural owners, are you betting on the overwhelming response to send across your message to the opposite gender and where do they fit within your target group categorization?

Thank you

]]>