Ad Blog Arabia

The thin straw

August 31st, 2009 Zeid Nasser (Admin)

Advertising Agency: IMPACT/BBDO, Jeddah

restless

i cant like this,,, because the natural idea behind this optical phenomena is more about illusion ,,, does this apply to your product ! which is at the end a soft drink with less calories ?!

maybe i am wrong ,,,
Quick comment

restless, you are being really deep about this.
I think its different and i kind of like it.
The idea is there but the execution is not.
amo

i think i saw it before…. shame on u
restless

Quick comment , the people who will understand it they will dig more into it,, thats why i think it is more like shooting your self ,,

and yes i agree with you the art direction didn’t even save the idea
http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

Bring back FIDO…
M Jacob

Fido did it for Fido, just like all mascots, mnemonics or whatever they are called. Fido did nothing for 7Up.
restless

i believe that Fido is the most successful character associated with brand,, and he did a very good job with 7UP by injecting different advertising objectives to the consumer mind,,
jayson

I like the idea but the execution is not that good…

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