The Xbox 360 experience

February 24th, 2010 Zeid Nasser (Admin)

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Advertising Agency: FP7, Bahrain
Executive Creative Director: Parsoon Joshi
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Copywriter: kongpope siriwattanagarn
Photographer: Anuchai -Remix Bangkok
Account manager: Govind Pandey
Photographers: Anuchai Secharunputong, Nok Pipattungkul
Account manager: Govind Pandey
Microsoft India Regional Director: Jaspreet Bindra

Via [AdsOfTheWorld]

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Entry Filed under: Agencies,Bahrain,Campaigns,Creative


  • SirJames

    Scam.
    Scam.
    Scam.

    Just as I thought. Why do they have approval from Microsoft INDIA Director? Why not ad for Microsoft Bahrain or even Dubai? Becuase in all likelyhood x-box is not their client, they must have convinced the guy in india that they will run once. let’s see what happens when the indian agency finds out. then there will be real xbox experience.

  • restless

    the art direction is nice,, but i am not sure form the idea ,,, it toke me some time to analyze it and find the link between the characters used, the Voodoo and the joystick..

  • http://www.fuckoff.com moe fara

    SirJames: why are you so mad, this s&^t is way better than oglivy scam

  • nirmal

    sir james, x – box is handling by McCANN ERICKSON INDIA.
    the only mistake what this people did here is to misspelled the name of PRASOON JOSHI not parasoon. by the way prasoon is a very talented chap. this ca’t be scam. good job fp7 guys

  • SirJames

    this is NOT about fp7 but ethics and how far can we go for awards..

    you have an idea for awards, you don’t have the client, so you go to the next guy who has? this way if i have an idea from dubai, i sell it to the guys in brazil?

    if indians are so talented why do they need the help of outsiders. Last i checked was that the region doesn’t fall under parsoon.

  • http://www.fuckoff.com moe fara

    SirJames, bla bla bla bla… n yer racist too

  • http://www.fuckoff.com moe fara

    Guys, to be honest. I have some issues with this campaign.
    All elements in the ad (imagery, copy and story being told) are so not linked to each other.. actually, I think we all got caught up with the execution… and just didn’t pay much attention to the story being told and sold to us..

    If I’m not mistaken, the creatives who worked on these ads are saying Xbox is just like that ol’ sh&tty box u had when u were a kid, full of cheap toys that used to scare the shit out of you..

    People. correct if im wrong

    Sirjames, im not trying to prove your point here, cuz man, you so biased.. whenver u see oglivy’s work u go clappin’ even if its s&%t – n yea – u racist too

  • Menace Of Vanity

    Why is voodoo related to satanism in the first and third ads, aren’t they two different practices? And I don’t know, but is it OK to publish an ad with satanic symbols in India?

    Otherwise, it’s a good campaign

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