There’s no excuse for domestic violence

March 10th, 2008 Zeid Nasser (Admin)

City Of Hope 1

City Of Hope 2

City Of Hope 3

Advertising Agency: TBWA\RAAD Abu Dhabi
Creative Director: Martin Lever
Art Director / Illustrator: Sherif Galal
Copywriters: Martin Lever, Farrukh Naeem

via [ ads of the world ]

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Entry Filed under: Agencies,Creative,UAE


  • Sandeep

    Really good ad!! and good thinking TBWA\RAAD, Abu Dhabi

  • http://4pointsizeblogspot.com santhu

    great campagine.. i love it.. good work guys, keep doing

  • creative Rules

    I lkie this campaign alot.

    It’s visually striking and looks at this growing and relevant problem (especially here in the ME)in a fresh striking way.

    M y only minor problem is repeating the line “he gave me this for nothing at all.”

    It would be stronger if each ad stated excatly how she recieved the abuse. For instance: “He gave me this for not providing the evening meal on time.” Or: “He gave me this because I had a point of view about politics.” And: “He gave me this because I spent far too much time on Adblogarabia.”

    Seriuosly, nice work.

  • creative Rules

    Sorry about the spelling, unfortunetly this blog doesn’t allow you to edit.

    I love Santhu’s “campagine” however. You weren’t drinking champagne when you wrote this were you?

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    It is a powerful campaign, would have loved to say a call for action sign off “DON’T GIVE IN TO DOMESTIC VIOLENCE” while switching it to an action / reaction headline. He gave me this for spilt coffee, he gave me this to say sorry….

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    sorry I meant would have loved to see a call for action sign off…

  • Zeid Nasser (Admin)

    And, one of the copywriters is a fellow blogger and nice guy, Farrukh Naeem.

    Hoping you win a Lynx Farrukh, and see you at the Awards!

  • Nisreen Shahin

    Very nice. Love it

  • http://www.sumrin.blogspot.com AbdallaH Sumrin

    very nice campaign… well done

  • http://www.omernos.com/blog omar

    Lucida Handwriting is a font that should be demolished!

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