Ad Blog Arabia

http://theadrenalinefix.com Adrenaline

And there’s only one too complicated campaign, oh and what’s with the swiss cheese..thats not how the Parmesan cheese looks like

dozero

So what?!!!

The art direction is bad except for the first one.
The third ad is horrible duplicate the same spoon with the same reflections and shadows . water (or that aluminum paper) is obviously 3D. The light source in the background is wrong in all.

Daisy

Striking. I like them.

http://www.ragejoadv.com restless

can some one from Y&R explain please?, i tried to understand this campaign but till now it make no seance for me !! knowing that cozmo is a hypermarket

Gibbo

I think what it means is that there is only one Cozmo, just like these other great wonders of the world. Maybe it in itself is a wonder???

good stuff guys. love the copy!

kre8tive

Boring, so very 90′s…. I wonder what the French Lions would say…

http://www.ragejoadv.com restless

if its like that then its not working,
what i can under stand form the third visual is that they have INDIAN FOOD, and from the second visual that they have the ITALIAN FOOD and the first one they have greek books ,,,
its so obvious that the client liked the visuals and he forgot about the idea and the marketing objective ,,,

Rami3

Kre8tive all your every comment are 90′s. This is very veryv 2008. Much better than your shi**y work from Kuwait.

dozero

This idea may work if they use a different equipments in every ad to make one of the wonders.

Creative rules

Unfortunetly there are two executions missing from this campaign. They’re better then the ones above and they’ve both been sent to Zeid but for some reason (after asking him so nicely) he won’t put them in. So now you can’t judge this campaign properly.

Kre8tive I can honestly say I’ve never seen you compliment or give a constructive opinion on any of the work seen here over many of your posts. You shitcan work every single time. Mate anyone can rubbish work all the time that’s easy.I can’t tell you how often you say work is ‘boring’ and ‘so 90′s’. It’s boring in itself. It’s now got to a stage where you’re comments seriously lack any credibility.

Creative rules

Restless, I’m not sure if you live in Amman or not but if you do you’ll know who and what Cozmo is (like everybody else)so there’s no need to educate people as to who Cozmo is. This is a brand campaign not a product campaign. We are talking to A class consumers who are sohisticated, travel alot and very global in their thinking. They’re smart, appreciate an element of intelligence and, from the reading so far, they understand this clearly and like it alot. To them it’s obvious.The strategy here is to establish that Cozmo is unique and more of a boutique department store that’s not one of a chain like the competition. Hence the line there’s only one Cozmo and the unique landmarks made from what you can buy at Cozmo.

Su7?

Abu Ali

I like the campaign…well done Team Y&R

http://www.ragejoadv.com restless

Creative rules, i do not think that Class A will go to cozmo!!, class A people are very sophisticated people who they go to paris and new york to shop for brands like Prada, Valantinio etc…so i think that you are targeting class B or B+ max, anyway each ad will be seen separately (i dont have to see the whole campaign to understand it ) beside i still think that these ads are kind misleading and they can deliver another message,

but again i like the the artworks they look good.

thanks.

Creative rules

Restless, They can’t go to Paris or New York to do their weekly grocery shopping. That’s why there’s Cozmo. And that’s why the B+ and A class shop there.

http://www.ragejoadv.com restless

man Class A can buy the whole COZMO , they dont go and buy Grocery!!! COME ON!!! have you ever seen any one form class A shoping in COZMO no way on earth, they dont have the time for that and they wont even bother to do that! so again your target is not class A or even B+, BTW you are not even targeting their butlers .

thanks.

http://www.ragejoadv.com restless

i have to admit that Y&R have been able to position COZMO as
the best in town when it comes to the best Grocery shopping experience.

Creative rules

Restless,

FYI Class B is anyone earning more then JD800 per month. Class A is anyone earning more than JD1000 per month.
Just ask any media buying agency in Amman.

Cozmo is full of these people everyday, 7 days a week 365 days a year.

Class A are not neccessarily wealthy

Gibbo

Never seen Class A shopping in Food City when I’m there. They must be in Cozmo then.

They gotta eat don’t they?

http://www.ragejoadv.com restless

1000JD!!!!! are you serious !!!! then 60% of the Jordanians are class A:) even abu el 3abed ,, sorry man thats not right

its not only the money that makes you class A !!!!, i can win the lotto and become a super wealthy but that doesn’t mean that i will become class A !!!

Class A are the elite people who they earn more than 50000JD per month,

,,,,

Creative rules

No this is not correct.

Only 5.1% are class A earning JD1000 + a month.

8.6% are class B earning between JD600 to JD1000 month

64.9% are class C earning between JD200 and JD600 a month

And 21.4% are class D earning up to JD200 a month

You can access these facts and figures through Ipsos and all based on monthly household incomes.

dozero

Anyway it dosen’t work .

Creative rules

Is that right BITEME? LOL

dozero

Now the ignorant guy come to kre8tive.

I think it is clear that he has a shit in his head.-please keep it in-
We do not want to smell it. his work even under my expectations.
And to all who cares about that creative rules’ comments, this is the best of his work LOL .
You all must know now from where this go and his judgments on others work. LOL

dozero

BTW don’t comment on this too many times to be in “Most commented posts” as i see that u r the only commentator here. LOL

Creative Rules

God you talk sh*t Quick Comment.LOL

http://www.adsinjordan.com amre husseini – AKA BITEME

See creative rules, you just luv dragging me into stuff, sorry to burst your bubble, but i am not dozero and I was on the sideline for this one, just reading and laughing but now your brought me into it…

You talk about class A etc, your ipsos stats are generic and correct; but then you go on and talk about grocery shopping, sorry but to me these ads dont talk to me about grocery shopping nor do they talk to me about my weekly shopping trips. They tell me that Cozmo is a place that I can buy nice pots, pans, cutlery, kitchen supplies and I think the first one says that they have a book store…none of them are talking about weekly necessities that define groceries.

The ads are very nice and from what I can tell they are not stolen as was the case with the previous cauliflower brain that was taken from LOWE in STOCKHOLM (client wasn’t too happy about that one were they?) and if you maintained a rationale that COZMO is positioning itself as a place for household accessories (you could even go out on a limb and say house hold accessories from around the world, given the visual association to global landmarks) I would be with you all the way, but you just had to go and say groceries didn’t you?

and finally, seriously get off this trip that there’s no one else in the world but me that would question Y&R, there are a lot of people like that out there…

Now go enjoy your weekend:)

Creative Rules

Nice try mate but no cigar.

http://www.adsinjordan.com amre husseini – AKA BITEME

So which part was the “NICE TRY MATE” the facts I stated or my attempt to get you to shed some logic on your rationale MATE?

Creative Rules

So what did you think of those statistics on the Jordan consumer Restless?

Pretty surprising eh?

dozero

Amre,
I am Egypatin working for an international agency in U.A.E.
And I do not know you and i think you don’t too.
And WALLAHE i don’t know who creative rules is and he don’t know me. All i know by coincidence that he is a creative in Y&R amman and i dont like to know idiot like him.

I know he still thinks that I and quick comment are the same person but i find that funny Let hem think what he wants while this will not change the truth of he is an idiot.

You know something i think Creative rules/ Gibbo/ Ghaba2o/ the cow are the same person.

http://www.adsinjordan.com amre husseini – AKA BITEME

Don’t those statistics prove that COZMO is using the wrong media to reach it’s target? full page ads in media that targets the mass when your message is related to 5.1% of the population tells me COZMO is being taken for a media planning ride?

http://www.adsinjordan.com amre husseini – AKA BITEME

Dozero…thanks for standing up, although many times (as Voltaire said) I may not agree with what you say I will defend to the death your right to say it…especially when you’re swinging at creative fools, I mean rules…

Creative Rules

Again you get everything completely wrong and don’t read the facts. A and B+ class.

Where did you read that 60% of the Jordan consumer is earning more than JD1000 Restless?

Creative Rules

Dozero exactly which Agency in the UAE and what do you do?

dozero

Thanks amre, I will be happy if u discuss with me what u r not agree now on. I was always appreciating ur comments, Sometimes i even changed my mind.

Swinging on that fool is easy man

Creative Rules

I have to say it’s very strange that both you and Dozero are on line at the same time. Considering it’s 11.30 at night in the UAE.

Very strange.

So come on mate, you know where I work, give all this some real credibility and tell us which agency you work for Dozero?

http://www.adsinjordan.com amre husseini – AKA BITEME

So maybe I am also the same person as creative rules since we’re both on at the same time at 10:35pm Amman time…scary thought!

dozero

11:30 in U.A.E. in the weekend is strange for you?!!
Drink the milk, Brush ur teeth, Clean ur feet, bee and have some sleep kid LOL

dozero

What about he and Gibbo at the same time?!!

Creative Rules

Why did I know you couldn’t tell me exactly what your name is,whatyou do and which agency you work for in the UAE.

LOL

http://www.adsinjordan.com amre husseini – AKA BITEME

Actually DOZERO Gibbo is not CREATIVE RULES. History with creative rules tells us to watch out for aliases such as: FRED, PSUTHO, SUTHO, PETESUTHO, PASSER BY, and other ones that you can figure out if you read the blog about Jazeera Airways…

Creative Rules

Still waiting Dozero.

dozero

Why u want to know my name and agency?!!
and why was nicknames then?
Give me a reason. is that because i know now where u work?

http://www.adsinjordan.com amre husseini – AKA BITEME

Dozero, word of advise, just leave him alone he could go on and on and on and then switch names and commend his own work and keep going on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and on and then he’ll say he had nothing to do with it…good night:)

dozero

I think u r right. because when i read the comments on his ads i found he is the top comentor of his ad as his famous nickname and if we took changing names in consideration we will find that he is the only one comment positively on his own ad LOL

Anyway MABRoOOk ur ad is one of the “most commented posts” list. LOL

Creative Rules

Still waiting Dozero. Agency. Position. Name.

You’ve avoided this now for a long time. The fact is you can’t and it proves once and for all to everyone on this blog that you don’t exsist at all.

Your’e just yet another character created by Amre.

For God’s sake grow up man and act your age. Stop wasting countless hours on this blog pretending to be other posters who abuse other posters and make false accusations. Your time is better spent trying to get new business and trying to run your agency.

You obviously have no dignity or integrity at all.You’re a total embarrasment not only to yourself and family but to your company.

dozero

Somebody didn’t sleep well last night.:)
Look creative rules i will give you a prove that i am not amre, not quick comments and not anyone was posting before but Dozero only when i want to.
So till that time give yourself a peace of mind, you really are pathetic.

http://www.adsinjordan.com amre husseini – AKA BITEME

Creative Rules, bring family into this one more time and I come over and show you dignity and self respect and dont think I am joking either. THAT’S WHERE I DRAW THE LINE.

You are an embarrassment because you have such idiotic conspiracy theories. You have never claimed your name, agency or position, maybe your embarrassed so why should you expect anyone else to. You went online under different aliases and applauded your own work…so rather than disrepect others learn how to respect yourself.

Zeid once and for all you seriously need to draw some lines!

restless

Creative Rules ,
no one told me that it was just a guess beacuse its so obvioues and i dont need ipsos to tell me that (BTW i dont belive in IPSOS stuff) just take a look around you!, i know for fact that Mustafa the one who sell falafel in the neighborhood earn 30 to 40JD per day wich means 900 to 1200 jd per month, man you cant live in amman if you cant earn 700 to 1000 per month especially these days when everything is up, but again being class A or B+ its not all about the money there are many other factors that should be considierd when calssifing ,
again the whole campaign is not working even if you are targeting class A or B+, your ads are misleading and not focused..

thanks

http://www.adsinjordan.com amre husseini – AKA BITEME

Restless please be careful because as history shows us anyone who gives a negative comment about Y&R Jordan’s work will automatically be labeled as me.

Also as an elitest A class snob I was at COZMO today doing my grocery shopping and I decided to go up the escalator and check out the impact of the above noted campaign and its rationale. I was excited that within a few moments I would be bumping into the creme de la creme of Amman, yet to my surprise on a Friday at 6:30pm I saw empty hallways with a few clerks and one or two mid to lower income families buying some towels that were part of the red tag sale.

One final note; the poverty line in Amman is approximately 540 JD; which means you need 540 JD in Amman to put bread on the table, to keep electricity running, to pay rent, to pay for heating oil and to by necessities. Creative Rules usage of generic ipsos figures is correct, but they are not an accurate indication as the b class should translate to the generic definiton of middle class yet with the B class starting at 600 JD per month are they really a middle class when they are less than 100 USD per month above the poverty line?

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