June 24th, 2006 mediaME Editor
Thierry Henry has decided to switch sponsors from Nike to Reebok, starting in August this year, with a deal worth over 9 million British pounds.
Henry was one of Nike’s most prestigious players, but is now set to become the new face of Reebok’s “I am what I am” promotional campaign.
Previously, Henry was the driving force behind Nike’s “Stand Up, Speak Up” anti-racism campaign.
Henry is now ‘wrapping up’ his promotions with Nike for the FIFA World Cup 2006, afterwhich he’ll be Reebok’s sport-celebrity endorser.