Thousands of chemicals inside cigarettes

August 26th, 2007 Zeid Nasser (Admin)

Cigarette

Click Image To Enlarge 

Advertising Agency: The Classic Partnership Advertising, Riyadh
Art Director & Copywriter: Justus Luke
Additional credits: Aftab Ahmed

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • kre8tive

    Thousands? (somebody please count them)

  • subu

    ya .It is exactly nine hundred and ninty nine.

    This is definitly a diffrent way of looking at the problem.stuffed with thousands of chemicals.it is a new insight. But what is the support. I cant read the ad. any way the look is clean. cheers to Aftab Ahmed and team

  • subu

    yes. now I read the source.

  • http://www.ragejoadv.com restless

    Kre8tive, your comments are silly and stupid, sorry to say that but i cant keep in my chest anymore ,,, damn

  • http://advertisingbabble.blogspot.com Kaz

    This concept is nice. I actually like the fact that there is no headline, it makes you look more at what is inside this cigarette.

    I can’t believe someone actually counted the chemicals…
    *shakes head

  • Ansaihi

    Subu, did u really count them? oh my god!

  • kre8tive

    Sorry Restless, but I think it’s your comments that’s stupid, not mine..don’t keep anything inside of you, that’s when you end up with shitty ideas.. let them all out.

  • creative rules

    I love the ad and all the work that went into it.

    But it needs a headline like: “there are literally thousands of chemicals inside every cigarette.”

    Otherwise you wouldn’t get it.

  • http://www.ragejoadv.com restless

    Kre8tive, Go to Hell

  • Zeid Nasser (Admin)

    Yes, things are back to normal around here …..

    Ya Shabab, you want to call a truce?

  • ob1=w@n

    Yes, there are lots of chemicals in a stick of cigarette but so what? The ad didnt mention if the chemicals are harmful, or otherwise. Some chemicals are used for healthy purposes, also like in pharmaceutics

  • pankaj

    I remember one award winner ad from ogilvy mumbai, where you see ‘*’ next to the cigarette and below, with ‘*’ a big list of all the chemicals was mentioned.

    i dont see any difference and ogilvy’s version was really kick-ass

  • http://advertisingbabble.blogspot.com Kaz

    That many chemicals, can’t be good for you OB Kanobe..

  • khansa

    mmm, this is really great
    they really get out of the stupid box of smoke awaness ads with ( stop smoking) tags ..
    as a biochemist , this is kind of overstatment , but really I’ve like the concept ..
    Good Job

  • Gibbo

    Needs a headline.

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