Time for your sponsored wedding
June 15th, 2006 Zeid Nasser (Admin)
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It’s only a natural thing. After all, some of us sell sponsorships and promotions for a living.
So, why not use the know-how and contacts to cover the costs of our big family occassions through sponsorship!
That’s exactly what a couple in New York are doing for their 8 July wedding.
The bride is a sales manager for a radio station, while the groom is a media marketing consultant. The result is a huge wedding, in a baseball stadium, costing $100,000 of which $80 are covered by sponors!
This couple have planned it all. They’ve held a press conference, made sure their main sponsor (1-800 Flowers) gets the required buzz and it’s now a unique story featured on many websites and in some very reputable magazines like AdAge!
This idea is better suited to our part of the world where a typical wedding has 500 guests – that’s good exposure- who are seated for three or four hours- a captive audience- and they take home a ‘gift’- which could be a branded product or promotion!
Read the full story at AdAge.
Entry Filed under: Controversy,Sponsorship
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