Ad Blog Arabia » Hyundai Getz: Standing unemployed at the ‘Het’?

Hyundai Getz: Standing unemployed at the ‘Het’?

February 20th, 2008 Zeid Nasser (Admin)

Rationale: In Algeria people who don’t have a work are called “HÃ©tist”, “HÃ©t” means wall. GETZ proposes to the young people to break the monotony of their life.

Advertising Agency: JWT Algiers (Algeria)
Creative Director: Jean-louis Rerat
Art Director: Kadar Nefla
Copywriter: Rachid Benyahia

Entry Filed under: Agencies,Creative,North Africa

http://moeys.net Moey

nice work
ansaihi

mmmm. I didn’t get it…
Zembla

It’s a teaser… just wait for the revelation.
noum

.at least this “word game” has been took from the very popular algerian humourist, Fellag…” we don’t have hit parades in algeria, we only have HÃ©t parades!”