Tough bones to crack …

August 26th, 2008 Zeid Nasser (Admin)

tough bones

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Advertising Agency: Impact BBDO, Beirut
Creative Director: Joe Abou Khaled
Copywriter: Cara Khatib
Art Director: Karen Irani
Typographer: Elias Nehme

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Lebanon


  • Sam

    are there any more of this campaign….

  • quick comment

    Thats funny they put the typographer but not the photographer.
    Elias Nehme, the typographer must have really thought long and hard to choose that simple font which looks like an arial or something and put it bottom right. This guy needs a holiday now.

    I think this ad works and thats what advertising is all about, selling products.
    Its not going to win anything, its not breakthrough but it works.

  • http://www.ragejoadv.com restless

    i think that the idea is over used, i also dont like the execution especially the photography (i think its stock photo)..

  • Creative rules

    It’s as weak as piss. Oh let’s make a kid tough by putting gawdy ugly tattoos all over him and give him a pretentious snarl like he’s super tough. Pathetic. A much better solution was done in Singapore by Saatchi showing an Xray of an arm flexing a muscle except the twist was the muscle was made of bone. The line was “for strong bones”. Same strategy but far more lateral and unexpected. This is crap.

  • http://www.ziadhamdan,spaces.live.com ziad hamdan

    silly ad

  • jayson

    not bad

  • Dozero

    It is not a tattoo.! Actually the boy has a strong bones. He never broke his arm before as boys did . So he writes and signatures his arm. So simple ..so creative Bravo!!

  • Creative Rules

    I didn’t get that at all. But now that you’ve explained it this ad is even worse because they made them all look like tattoos. If you were signing a real plaster on a broken arm you write messages like: “Get well soon love mum”. “Bet you can’t wait to get the plaster off John”. “Is it itchy? Sue” etc etc. they all looked like tattoos with “I love mum” “I am the man” etc etc.No one would write that on a plaster. Noughts and crosses yes but that’s all. 0outa10

  • Gibbo

    i thought they were tatts too.

    didnt get the plaster thing at all. interesting idea if they coulda pulled it off. but didnt.

  • http://moeys.net Moey

    hate it

  • http://www.ragejoadv.com restless

    i agree with Creative Rules.

  • http://mp3crown.com Shiella

    Agree with Dozero. Since he doesn’t really get his arm broke, that’s why he wrote like that. A boy just know that writing in plaster bones like tattoo is cool. He doesn’t really imitate what people usually write on it.

  • Rami3

    Shiella No logic No understanding??????

    No Creative rules is the only comment here that makes all sense. THey look like tatos and not look like plaster writings.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Saw it as tattoo’s too…kinda funny now that I see it properly…

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