Transit advertising meets GPS
August 17th, 2006 Zeid Nasser (Admin)
This is an excellent example of Transit Advertising Meets Digital Satellite Technology.
Using GPS (Global Positioning Systems), this campaign for search engine Yell.com on London buses changes the advertising message based upon the bus’s location.
The approach ties into Yell.com’s business of delivering local information relevant to one’s location.
Also in bus shelters. Yell.com are using an electronic touch-screen map which allows you to search for things such as cafes, shops, health club, etc. bas upon the location of the bus shelter.
Via [AdRants}.
Entry Filed under: International,Outdoor
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http://www.jazarah.net/blog Samer Marzouq
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http://lammoush.iblog.com lammoush
