Tuna that’s fresh and healthy

April 28th, 2009 Zeid Nasser (Admin)

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Agency: Publicis Graphics, Jordan

Creative Director: Nathan J. Ross
Senior Art Director: Nadim Twal
Copywriter: Rami Qaddoumi
Account Handler: Mohammad Abu Adas

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Jordan


  • SEIF

    Bad Art Direction … Normal Idea

  • eh

    I think i have seen something like that… but no problem to see it again, nice headers with bad execution, ya zalameh had lighting??? shadows ?? shades???

  • restless

    for me the idea is not new and i have seen better executions,, beside that i am not sure from the background and the beam of light above the can , the background is kind gloomy and the flare looks like the door of heaven !

    BTW the headline in the first one doesn’t show that the product is fresh “directly from the sea”!! it is more like have a Good time or something !

  • eh

    Bad Art Direction … Normal Idea??? ya3ne el 5ozog kan amazing?

  • http://www.ziadhdn.blogspot.com ziad hamdan

    without the sun light and the copy would be maybe better

  • kre8tive

    boring

  • loves this game

    personally any idea that negates the ‘make the logo bigger’ comment from the client gets a tick. Strong product awareness.

    not bad.

  • http://adbasha.blogspot.com Kaz

    Me no like….
    Old idea, crummy art direction and definitely not appetizing..

  • GRAPHIC JUDGE

    Sorry guy’s it’s bad 4 me
    but i agree with MR. eh in comment 4

    S*UT UP seif

  • BLA

    Taza min el ba7ar?? guys its canned!! never heard tuna can be fresh, but canned with an expiry date of one year!! that does sounds “taza”….empty claim, fresh visuals.

  • Shake Mo

    Been done a thousand times, and a thousand time better.

  • diab

    i dont want to get started with the lighting and the shadows… poor art direction.. sorry guys..

    * eh, agree with u..

  • diab

    besides, its not TAZA, its not like the “SARDEEN” as a whole fish!!!! sorry again.. the copy is poor too…

  • http://moeys.net Moey

    I don’t mind it, hate the background but digg the idea :)

  • killerswitch

    Crap!!!!!!

  • Pingback: “Not so fresh” headline « Jordan Advertising : Gallery, Reviews & News

  • http://nogtahg.blogspot.com/ Mohamed Mousa

    where is the idea
    there is something wrong in concept !

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