TVC: Connect Plus Transformers from Mobily

July 13th, 2009 Zeid Nasser (Admin)

Agency: Impact BBDO, Riyadh, Saudi Arabia
Creative Director: Ahmad Beck
 Art director: Ahmad Beck, Bobby Sanguisy

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Entry Filed under: Uncategorized


  • restless

    the execution is BAD BIG TIME !

  • Quick comment

    i disagree, i think the graphics are great just a bit too short.
    The build up is cool but than it finishes too quick, i guess budget ran out.
    Why didnt they put the production company in the credits?

  • moe fara

    LOL
    I believe execution is good, but not great (cuz there was no drama, only action)

    from the otherside, the creative idea is just STTUPPIIID (damn, i feel good when i screw somebody)

    question to mr. ahmed beck: HOW ON EARTH do you get two enemies united while they fight? don’t you think you got it all the other way around? cuz what’s logical is: you never get united with yer enemy till you be ok wit him first, or till u r forced 2

    Source:
    common sense

    eh..

  • eh

    the Budget is not excuse, in the first i thought this TVC for medicine product or something like that. the background was too weak.
    still needs good render and material.

  • restless

    eh, you are absolutely right,
    they didn’t dramatize the visual in away to make it look real and interesting. the white background and the short timing killed it ,

    BTW this one reminds on of a TVC done for Citroën years ago and it was a kick ass one ,, they built everything,,,, every single detail was perfect

  • restless

    BTW if you want to do something ,, do it right, or forget about it and think of something else ,,

  • moe fara

    restless, ur quite right, i now see why execution SUX BIG TIME

  • eh

    moe fara hi.

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    Concept…in this most simple, straight forward and budget sensitive way we want to say that we have a product that is both A USB / wireless connection and a mobile phone. Can we do something modern?

    Solution…the above TVC (1) straight forward (2) easy to understand (3) builds on the momentum of the new transformer move (4) generates interest

    Nice work in my opinion

  • moe fara

    hi eh LOL

  • M Jacob

    Nice. Is there a 30 second version?

  • eh

    so this TVC will get award because of being the most beautiful TVC with less Budget.

    is that right amre ?

  • quick comment

    eh, advertising isn’t always about awards. Creatives are very selfish sometimes, lets not forget this is a business, the client has a certain amount of money to spend (with this financial crisis its surprising that they even have a budget) and wants the biggest bang for his buck.
    As Amre rightly put it, its simple, straight to the point and in my opinion stands out. Lets also not forget whos the target audience here, have you ever been to Saudi? Seen most of your consumers there? To put it bluntly, most Saudis need to see something straightforward.
    I assure you this will definitely not win any awards but it will sell what it is supposed to and thats the business we are into. Selling!

  • eh

    yes quick thats what i thought, but im just asking amre what he thinks.

    moe fara hope u r doing well…. :)

  • restless

    quick comment ,,100% agree with what you said. but in what i wrote in comment 6, i was talking from pure artistic point view and comparing this to any other international work,

  • moe fara

    quickcomment, I don’t believe it will sell.. the product is not shown long enough in the ad and people don’t know much about this new mobile’s features – and in saudi people usually use something called: 7arami internet, in addition, this mobile doesn’t look nor sound like the new touch and multi-touch phones which are today’s biggest trends in the world of communications.

  • moe fara

    EDIT:
    saudi people usually use something called: 7arami internet, which keeps them away from needing this mobily offer

  • restless

    ” 7arami internet,” what is this !,,,

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    EH: Didn’t say anything about this TVC getting an award did I?

    Unfortunately, although agencies use advertising awards as points of pride and justification of creative capabilities; advertising isn’t about awards its about communication and sending across clear messages.

    Well actually there are some advertising awards out their that are about the results of a campaign so we are even seeing that change in favor of the main purpose of advertising.

  • moe fara

    7arami internet is a small plug-in, you plug it and enjoy somebody else’s internet access if the fool didn’t password-protect it.

    here’s a link showing one of those electronic thieves:
    http://4.bp.blogspot.com/_6t5TJ60LKcs/Sc0giDjcgEI/AAAAAAAAArA/BX57vgJjEq8/s400/ALFA+network+wireless+-+faedh.net.jpg

    the biggest difference between 7arami internet and between regular airports (in mac) and regular wireless connection plugs is that it goes for longer miles in search for dummasses — sometimes as far as 6 and 9 KMs

  • restless

    moe fara,, thanks for the info,, very interesting :)

  • moe fara

    most welcome ya resres :)

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