TVCs: Business Friendly Bahrain

July 8th, 2008 Zeid Nasser (Admin)

Client: Bahrain Economic Development Board
Advertising Agency: M&C Saatchi

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Entry Filed under: Agencies,Bahrain,TV & Film


  • http://www.sumrin.blogspot.com AbdallaH SumriN

    Makes me smile

  • http://www.petervegas.blogspot.com Vegas

    Seen these on telly, they really stand out.

    Great to see that there are clients that believe you can do an ad about business in this region that dont feature a local shaking hands with a white dude in a suit.

    Hats off

  • Marc

    Agree totally with Mr Vegas..

    Also nice to see no sweeping helicopter shots, tabacco filters on the sky, 3D walk thrus, explosions in the background, or false promises about this place being the next big investment opportunity next to Ajman – yeah right.

    Well done M&C.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    The concept has a huge impact, it keeps grabbing my attention on CNN, while noting that it was probably a tiny production budget…nicely done…

  • http://www.ogilvy.com Ebrahim

    I really admire it.

  • http://www.ragejoadv.com restless

    i agree the concept is different but the smiles are so fake and ugly !! correct me if i am mistaken

  • Gibbo

    it certainly stands out on TV. well done.

    congratulations to the client for choosing not to do a boring investment montage.

  • Creative Rules

    I think the simplicity is the power of this and sorry Restless I don’t think the smiles are fake at all.

    However what I didn’t like was using the same Diva opera music we used for the Royal Jordanian bubble commercial last year.

    M&C would certainly have seen it as it had heavy air time regionally.

    Now if we decide to continue with this music we’ll be accused of ripping it off from this campaign.

    Not happy M&C.

  • ShakeMo

    Settle down restless, the same peice of music gets used for many different products etc. If you wanted exclusivity, perhaps your agency should have spent more on music rights and invested in a complete regional buyout? Or, better still, composed something of their own.

    It’s like the fact that all the cheesey property ads, car ads, etc that pollute the airwaves of Dubai radio – are VO’d by Barry Kirsh…same voice on all of them..no worries.

    Take a strong sedative and have a lie down my friend.

    PS: Royal Jordanian Bubble commercial?? Never seen it.

  • mortalthoughts

    Simplicity! Works well here.

    Nicely done but could have been better treated. Still way better than the typical “we promise the world” crap seen in the region.

    Big Question is – Will it (and how) attract the moolah to Bahrain and say not Dubai or Qatar?

  • Creative Rules

    ShakeMo,

    You make some good points and having seen all of your spots I notice you’ve used different pieces of music.

    Funnily enough the Diva opera music works the least out of all of them.

    There’s two songs with lyrics about smiling that work much better and I would’ve used one of them across all.

    However that’s a minor criticism for what is beautifully produced work.

  • restless

    i still think that most of the smiles are fake and UGLY
    for me these ads wont do shit,

  • http://nassimh.blogspot.com Nassim Hallab

    Wonderful… Good job saatchi…
    And i like the retro style :)

  • meemz

    restless, l just dont understand why you dont believe in these bueatiful, amazing smilles, they’re all real, and l would like to say its wonderful ads along with the music, such a nice back ground, amaizing good job;)

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