Ad Blog Arabia

DDB Egypt. Despite the litlle things I dislike here. really awsome work. good luck 3ala tool

Oh please Zeid, spare me the blablabla..
If all ads that show on your blog are award winning ads we wud’ve heard about them in canneslions awards or at clios or even at the unprestigious epica awards.. and then u wud have had a point… but lemmi tell u something… they are not!
See, creative departments in most ad agencies in the region today are only nasty environments where people or lemmi say parasites are brought in from far far places not because of their talent or gift or insight rather brought for political reasons “o zabbitni o zabtak”…. and so we get to see them “act” like creatives and Dare to show off by “Showcasing” their “works” even tho it’s sh*t and lacks strategy and aesthetics.. And this is while they expect people to say: Wow! Helooo Kteer! Mish Maoul!!
So Zeid, personally, I believe there’s NOTHING wrong with criticizing their ads as long as
1- they’re the ones sending the ads all over the globe “bragging” about ‘em and “welcoming” our comments.. and also
2- as long as these ads are truly lacking something, either in strategy or in aesthetics..
Now finally Z, when criticizing an ad, there’s no “constructive” comment to give.. because it’s already done.. the sh*t is already there. You can only speak ur mind about it and blame the “super” crew behind it. I hope what I’m saying here makes lil sense.

Amre I’ve worked on the LG account and I do not recall or remember they had any guidelines set for the brand’s positioning. If it is just your opinion, well you make sense but then what really matters is LG’s GA-signature and how people see these ads.

Now, going to your personal experience with Local Creative Directors, Well, I believe you are totally confused and did not get my words properly. And, so all your comments that followed were irrelevant.

From how I see it, you so much wanted to share me your personal experience, which is a good thing, but got carried away with the idea to the extent that you did not thoroughly check what the argument was.

My argument, if you look back, was not on whether Local or even Nonlocal Creative Directors are well educated and have the skills needed to successfully present campaigns or not, rather it was demonstrating the negative impact of “conceptualization units” that are usually disconnected and do not know [and sometimes do not want to know] about the societies they’re serving.

Those “units” are becoming a disease, regardless whether if they are from the region or not, from Saudi / Kuwait / UAE / Qatar or Not. THEY ARE PARASITES.

If you want to comment now, please go ahead.

The problem is that most of the local creative’s are purely Art driven creative’s (undeniable truth), even on a regional level ,,, you rarely can find a senior creative who managed to upgrade him self to think strategically as well… (where he can understands the marketing objective and help in building a proper communication strategy, unique concepts and executions etc..)

personally I blame the agency, clients and the creative’s ,, why? because:

The agency : you rarely can find an agency that has a strategic planner,,, having this planner on-board will surly help in developing better creative talents who they will become strategic creative’s ,, this also will help in educating our clients

The clients: 95% of the local clients (or the brand mangers/directors) are ignorant when it comes to the communication strategies and the long term “ brand investment” ,,, I remember working on one of the biggest telecommunication accounts in Jordan where the brand manger kept changing the color because she doesn’t like it , she totally forgot about anything else except the color ,, idiots,,,, that’s why the poor creative’s will follow the trend and read more color books and forget about anything else

The creative’s: actually they should change the career and sell Falafel instead ,,,,, or they can go and look for better opportunities (inside or outside) where they can learn and become even better. This is the sad truth.

Thanks and happy Eid for all..

yes amre. my post was about creative departments not cds like u tried to argue… u can re-read it.

btw resres, most ads we see on websites and even the ones in canneslions have no strategy because they were primarly made for showcasing… and usually they are proactive jobs… i learnt this fact from an ad genius once.

@ amre huseini, I understand your point in comment 5 but I think you’re also being unfair towards local regional creatives as they are not less competent and talented than most non-locals of the same level, on the contrary they have a privilege of more understanding the local culture and better approaching their audience, and you can take Egypt as an example, when you talk about creatives being more into software and artistic skills, I assume you mean younger people and graphic designers, which is nothing wrong and is part of their development process to perfect their artistic skills that they definitely need to survive before they involve themselves more into strategy, branding or positioning, etc..
Many of the regional local creative people are still young and inexperienced, and apart from the experience earned through work, the working environment and agencies are partially responsible for falling short of staff development plans while the longer working hours leave minimum time for self-development, all these factors make it take longer time for individuals to develop their skills and compete, not because they don’t want to.
And I have agree with moe, unfortunately there’s always been some kind of nepotism and racism in many agencies specially at their creative departments, the dark side of advertising I guess

but i think it does deliever the message somehow… specially that these are ads are overall an exaggeration on how LG makes our lives good.

On further thought about advertising environment in the ME specially GCC countries, when you think more about it, there are groups of many different backgrounds who found themselves suddenly working together with no common bond as nationality or culture, it’s instinctive human behavior to stick into groups of common interest, and that is more obvious at creative departments because they are the ones who more need to work in teams.

amre, it appears your team is still too young just give them some time anyways, and from your reply to restless if you allow me I may say I always preferred working with a person who’s ambitious and willing to move up even if they’re not ready yet rather than someone who’s indifferent, clarity about their career paths and providing feedback on regular basis is the magic recipe

Good as well to see this blog back guys, thanks to the long holiday

Does your site have requirements for syndication of your content?We would be extremely intrerested in translation of a couple of your posts into Spanish for my sites viewers, and would like to know what your opinion on this would be. We will of course include a link back to your site.