UAE ad spend drops 6% in first half of 2006
July 4th, 2006 Zeid Nasser (Admin)
It's official, advertising expenditures in the UAE have now dropped again. A couple of months ago, we reported a drop in advertising expenditures in the UAE during the first quarter of 2006. Well, now it's a quarter-on-quarter trend, as expenditures slide in the second quarter of 2006, causing a total loss of 6% in advertising spend compared to the first half of last year. Advertising spending has dropped to $498m for the first six, from $529m last year. According to Ipsos, the decline is due to several magazines ceasing publication and the move by some local TV companies to pan Arabian satellite. However, others are of the opinion that a growth in direct marketing and sponsorship spend is the reason. Read more details in the Gulf News.
Entry Filed under: Budgets & Ad Spend,Research,UAE
