Ad Blog Arabia

Voted Best Agency by Pascal

August 15th, 2010 Zeid Nasser (Admin)

Advertising Agency: JWT, Tunisia

This i’s a controversial campaign by JWT Tunisia, who claim that many of there staff members were head-hunted by a competitor, EuroRSCG. Accordingly, JWT Tunis management responded with an outdoor advertisement, using a billboard they claim to be “a minute away from the Euro RSCG office”.

The billboard says “JWT Tunis, voted best agency by Pascal”, referring to the EuroRSCG CEO, thereby sending a message to EuroRSCG management that JWT is proud to have the best staff and therefore proclaims itself to be the best agency.

AdBlogArabia (the mediaME.com blog) received these images and this explanation from JWT Tunisia who are fully responsible for this campaign. This news reporting by mediaME does not in any way reflect our opinion on this matter, but the opinion of JWT Tunisia. As a neutral news source we welcome and shall publish any counter opinion or view from another party.