Ad Blog Arabia

‘Water Campaign’ by du, making waves in the UAE

November 29th, 2006 Zeid Nasser (Admin)

If you live in the UAE, there’s no escaping the massive du (the 2nd mobile operator) campaign now running through multiple media outlets. It’s the work of Leo Burnett -Dubai.

For the most part, it has been well received, but you may be wondering what it’s all about; and what’s the idea of that water effect rippling throughout?

Apparently, the campaign focuses on water as an analogy to express the telecom’s brand attributes.

A spokesperson for du’s brand campaign says that, “Water brings people together, it comes from inside us, it allows us to travel far, and it expresses itself with power or as a whisper. And of course, it is all around us in our daily life. This is how we see communication and we want to take it further.”

What do you think? Check out the du website

Via [mediasouq]

Entry Filed under: Agencies,Campaigns,Creative,UAE