Waterproof your music

May 30th, 2009 Zeid Nasser (Admin)

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Advertising Agency: LOWE Egypt, Cairo, Egypt
Creative Director: Hisham Kharma
Art Directors & Copywriters: Montasser Khalil, Hisham Kharma
illustrator: Mohamed Algendy

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Entry Filed under: Agencies,Creative,Egypt


  • Drogzy

    Me Likaaa !! nice.

  • ion.k

    This is amazing! excellent job

  • mdida

    Brilliant!

  • jayson

    cool illustrations! :) but i think the virgin logo is so small…

  • ice

    really nice , the effects used are gr8 , too much attitude in the work, madonna just puts me off !!

  • http://www.bloganubis.com Louai Alasfahani

    ignorance is bliss

  • SEIF

    greaaaaat ya GENDY .. Bravooooooooooo

  • Tamer_AD

    Great idea, Superb execution!

  • http://www.bloganubis.com Louai Alasfahani

    ignorance and arrogance

  • ion.k

    If you would please elaborate on your “ignorance and arrogance” claims!

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    I’m sorry I dont like these. I think the illustrations are nice, but I don’t like the way the line “water proof your music” nor do I think this the best way to send out the message

  • http://www.bloganubis.com Louai Alasfahani

    the illustrations are not done by the agency. they have been published long back in either communication arts magazine or the big book of illustration.

    When i have time i will look it up and post it on bloganubis.

    The only “creative input” by the agency was adding the virgin logo, the headline and the outline of the product.

    I even doubt that these ads got published anywhere but this blog.

    such attempts are assuming the ignorance of ad land and fueled by the arrogance of some CD’s in the industry.

  • http://adbasha.blogspot.com Kaz

    Dude, you’re starting to sound like an extremist…

    Waterproof ipod cases sounds a bit dubious. It’s not like you’re going to be listening to the music underwater. Probably akhrak will be on the beach, so the approach in my opinion is a bit off.

    I couldn’t tell who the lady was until I saw the title of the ad. That said, they are very catchy.

  • SEIF

    louai Asfahany Stop lied,
    you say that coz no ine in ur paragon can do it looooooool,
    the Illustrator is mohamed al gendy and he is more than great painter coz i know him .. and this link of his work
    if u want contact him for part time :P :P :P

    http://carravaggio.deviantart.com/

  • Zank

    ooops, seems like someone got busted … Louai, it was great when you busted fp7 for all the fake work but it’s starting to be an old game dude! have a life, get a girl friend. AXE .. looool


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