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Welt Kompakt: Read by future world leaders

September 10th, 2006 Zeid Nasser (Admin)

Yes, this is indeed an image meant to be George Bush as a child. Disturbing, isn’t it? There are also other images of world leaders, as children.

It’s an advertising campaign for German newspaper Welt Kompakt, by an agency called Jung Von Matt.

The idea seems to be announcing that the size of the newspaper has changed, but the news is still big.

Also, that this is a newspaper that future decision makers will read (new size, new generation).

But, I’m not so sure this message is considered positive in Germany, seeing as George Bush is not popular there and the idea that the “George Bush’s of the future” are reading this newspaper could put off the public.

Via [Twenty Four].

Entry Filed under: Agencies,Creative,International,Newspaper