Ad Blog Arabia

When tennis and Arabic food meet :)

January 3rd, 2008 Zeid Nasser (Admin)

Creative Agency: Publicis Graphics, Beirut
Creative Director: Sami Saab

via [ ArabAd Zone ]

Entry Filed under: Agencies,Creative,Lebanon

http://www.sumrin.blogspot.com AbdallaH SumriN

i like the concept.
Kre8tive

poor visual… why not the racket about to hit a dough (instead of a tennis ball?)
http://www.sumrin.blogspot.com AbdallaH SumriN

That’s could be nice too, but this visual still ok.
http://www.adsinjordan.com biteme

It’s Publicis Graphics so maybe I am not neutral, but I think if you show it as a racket about to hit the dough it’s making a mockery of food of in the case of bread of “NE3MEH” no?
http://www.sumrin.blogspot.com AbdallaH SumriN

good point biteme.
Creative Rules

Presentable but not surprising.
http://www.ragejoadv.com restless

the idea is good .. But I think that the visual needs more work
Creative Rules

It would be alot better if the art director had spent a little more time reshaping the bread into round tennis balls.

Then it would work.
http://moeys.net Moey

nice stuff, my boss would do this
Creative Rules

The idea is the tennis balls.

Wrong shape I’m afraid.

Who’s your boss Moey?
http://www.adsinjordan.com biteme

the idea is; a place famous for kebab and fresh bread etc… is sponsoring a tennis tournament, why does it have to be tennis balls…
Creative Rules

Derrrr,

Because the whole creative idea (and the brilliant twist) is that the bread rolls are sitting on the raquette like tennis balls.

My God you really don’t get it do you?

(The boys in Beruit must be pleased your not trying to run the show over there.)
http://www.adsinjordan.com biteme

What? did you even understand what you said? I think you just showed the level of your thinking…you see they use this long type of pizza stick to put the bread in the oven, so it is the tennis racket replacing the stick, rather than the bread rolls replicating tennis balls…and then you just had to throw in an insult, which just shows what a retard you really are…think before you type!
http://www.adsinjordan.com biteme

I’m still laughing at how retarded you really are LOL…you took the short bus to school didnt ya?
Creative Rules

Yes you could take it that the raquette is the thing that passses in the bread rolls (or pizza or what ever) but it’s much much stronger (because it’s the focus of the visual) to have the bread shaped like tennis balls sitting on the raquette.

But we’ll forgive you… afterall…you are on the other side of the creative department aren’t you?
sleepingowl

Has no one noticed how the two breads there are “suggestive” of a woman’s breasts? Or are my eyes deceiving me?

Very crass!
Creative Rules

Your’e reading far far too much into it.

Either that or you have a breast fetish,

LOL
Creative Rules

Biteme,

I take back the unessessary remark about the Beruit office in post 12 above.

We all agree this ad is not quite there yet. So I stick by my opinion that it would be greatly improved if the bread rolls were more round like tennis balls.

The idea could be taken either way whether it’s the raquette as the twist or the bread as tennis balls. In fact you could have both and in MHO it would work alot better.

Cheers
sleepingowl

First, I’m a girl…so no to your fetish remark.

Second, why else would they have two breads like that?

Anyway…doesn’t matter.
http://www.adsinjordan.com amre husseini

Creative Rules…thanks man means a lot!

Sleepingowl, they’re just two pieces of bread …
Gibbo

definately looks like a pair of ‘cans’. strategically placed poppy seeds. mmmmmmmm.
ansaihi

I don’t think they meant the breast thing, even with the poppy seeds… Anyhow, the bread is just fine, if you show tennis balls it wouldn’t add much to the idea. Did u imagine that with tenni-breads??
the only right remark is about the ARt direction/photo enhancement (could have shaded the front side of the bread to highlight the flames-light, this would give a warm feeling to the ad.)

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