You may WOMMA check this out
June 5th, 2006 Zeid Nasser (Admin)
For sometime now, I’ve been following the news of the Word of Mouth Marketing Association (WOMMA), and it seems that the field of Word-Of-Mouth (WOM), also fashionably referred to as Buzz Marketing, is now seriously becoming scientific!
So much so, that WOMMA have launched a blog to discuss this issue, with posts already including interesting info.
For example, eMarketer say that 43% of all marketers are going to use WOM this year. McKinsey Research say that two-thirds of all US economic activity is influenced by WOM
WOM is gathering pace worldwide, and we’ve always appreciated its importance in the Middle East – does anyone gossip better than us? – but now that there’s a scientific angle emerging on how to cultivate it, maybe it’s worth looking into WOM as a serious part of your campaign.
Have a slice of word of mouth blogging
Entry Filed under: Word-Of-Mouth (Buzz)
