Your Arabian ‘Horse-Power’ carriage awaits!

June 27th, 2007 Zeid Nasser (Admin)

Passat Arabia

Passat owners want more than just top-of-the-line luxury. They want even more power from the Passat’s engine. Therefore, the agency was asked to develop a campaign highlighting the Passat Turbo’s new 2.0 FSI turbo engine, which was recently launched across the region.

The answer is an infinite row of thorough-bred Arabian stallions, majestically carrying the car forward. This is an advertisement now running across the GCC, Jordan and Lebanon.
Advertising Agency: Gulf Promoaction DDB, Dubai
Creative Director: Rishad Lawyer
Art Director: Laith Hafez
Copywriter: Rishad Lawyer
Illustrator: Mahesh Kubal

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Entry Filed under: Agencies,Creative,UAE


  • Ansaihi

    I wouldn’t say “luxury”… we are showing here the “power”, art, fantasy… why do we heave to force the luxury to this?
    nice illustration.

  • ABBASI

    nice illustration & art direction…

  • khello

    WOW !!! WOW !!! WOW !!!

  • khello

    WOW !!!

  • Kaz

    Lovely illustration…. shame about the dead headline.

  • Zinc

    I Like the calligraphy… beautiful ad.

  • doaa

    Way to go!!beautiful work/illustration/art direction..really good stuff : )

  • lamz

    lovely!.. piece of art ; )

  • razor

    My God what a load of embarrasing rubbish.

    Bad ancient concept… poorly executed.

    This team should be shot.

    What’s even scarier is that some people on this site actually rate this???????

  • LAITH

    razor i think u have some issues here..

    I think before you contradict a work you should at least to be able to do something close to it..

    you should raze your blind logic & your fake ego to restart thinking in more rational, positive & constructive way..,

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