Your kids will play longer in the sun ….

January 21st, 2008 Zeid Nasser (Admin)

 Nivea Sandcastle

Advertising Agency: TBWA\RAAD, Dubai
Regional Creative Director: Nirmal Diwadkar
Executive Creative Director: Milos Ilic
Art Director: Daniel Djarmati
Copywriter: Sandeep Fernandes
Illustration: Platinum, Brazil
Group Account Director: Patricia Balan
Senior Account Executive: Reem Ayyash

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • http://moeys.net Moey

    could’ve been finalized better, still cool

  • Booyakka

    Good stuff

  • http://www.minxor.blogspot.com Minx0r

    I like it! reminds me of the days when I first came to Egypt and spent 2 days on PortSaids beach making a HUGE sand castle… was my excuse to not get into the water >.

  • Devils advocate

    they should have invested more and got those real people who make huge sandcastles and than shot it. looks too computerised right now

  • Booyakka

    yeah, that would have been better, still good effort though. Could make te difference though in some metal.

  • http://advertisingbabble.blogspot.com Kaz

    I really like the idea…
    The people who make those huge sandcastles are probably not kids, so i think this works very well with the concept.

  • http://www.adsinjordan.com amre husseini – AKA biteme

    It’s nice I think they are saying that by making / protecting kids to stay in the sun longer look what they can create, its very “airy” so I dont think they need a better sandcastle shot works fine:)

  • http://www.ragejoadv.com restless

    i like it ,, good concept and execution

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    very nice

  • http://isound.be Maissy

    A moment before I see the small bottle in the right bottom corner, I thought the advertising was about ozon issue…But than I get what the point is. Good concept I think!

  • Gibbo

    Like it. Great castle.

  • http://moeys.net Moey

    TBWA could have done it better

  • TollFree

    Superb………..

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