Your trash is someone else’s food

August 9th, 2006 Zeid Nasser (Admin)

UAE Red Crescent

So says the UAE Red Crescent, who place this logo and message on trash bins in malls in the UAE (see picture below).

Trash Bin

How effective is this message and how does it convey information about what the UAE Red Crescent does?

Or is it just a small public service message the UAE Red Crescent wished to draw attention to and part of its efforts to attract donations?

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Entry Filed under: BTL & Direct,Indoor,Non-Profit,UAE



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