Ad Blog Arabia

Y&R are building brands … on site in Jeddah

June 8th, 2007 Zeid Nasser (Admin)

Helmet

Agency: Y&R, Jeddah

Creative & Art Director: Mohamed Ansaihi

Copywriter: Amin Afif

Sartawi

Hello folks, this is downright cheesy, i don’t know what ideas would come out if you have this heavy helmet on your head.. try it and see, you might end up with safe and risk-less ideas.. helmet is about protection and safety.

the Y&R global has adopted a new philosophy titled “Energy”, visit the yr.com and read about it. speaking of Energy, maybe your ad should have talked about that and offices relocation.

cheerz. B
CHASE

i can understand the sarcasm in sartawi’s comment.. this helmet brand building ad looks like the 60′s but with a vibrant cyan color. but i do that it’s downgrading unless the writer truly decides to rescue the situation and come up with something smart and witty… gotta go take a leak.. no time to write further
Ghareeb

allah yhdeek bas ya mohamed!
noufal

i agree with sartawi. helmet is all about protection and safety,even if u use this idea it would be better for construction company i hope Y&r is energizing the brand not constucting the brand,i thing this is the time to give drip bottle to energize the creative team.
Mohamed

Overall great comments and positive input chaps. However, I don’t know why we should be so direct to interprete an ad for ad agency, hence not for Mr.X down the street. I’ll rather say “these guys are building something, and since they’re a ad agency, they are definitely not in the construction field”.
Yes, I agree on the energy thing, though it wasn’t in my brief.

Thanks again dudes.

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