Y&R: We believe in recycling

January 23rd, 2008 Zeid Nasser (Admin)

Y&R Recycle 1

Y&R Recycle 2

Agency: Team Y&R, Abu Dhabi

Executive Creative Director: Ramzi Haddad

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Non-Profit,UAE


  • http://moeys.net Moey

    mmmmm

  • http://www.adsinjordan.com amre husseini AKA biteme

    smart & clean

  • http://www.sumri.blogspot.com AbdallaH SumriN

    nice

  • http://www.ragejoadv.com restless

    Nice, i like ,, but i just have one question who is the target audience here? If its for mass I don’t think that these ads are strong enough to deliver the message,

  • Zeid Nasser (Admin)

    Probably their clients, and members of the advertising community, as this is an agency image building communication.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    What would be really “nice” is if rather than place ads about it, they actually placed those bubbles on all their different stationary items:)

  • http://www.ragejoadv.com restless

    Nice i dea amre, by that it can be more effective

  • http://daftartajreebi.wordpress.com omar

    Are you kidding me? this is so copied from Remarkable’s products!!!!
    http://www.remarkable.co.uk/
    just open the website and see any product and what it says – I personally have 4 mini notepads of them saying “I Used to Be a Plastic Box”

    maaaan, that’s just ripping….

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Yes Omar and I have a few note pads on my desk that say recycled too…but its the concept than rather than place ads in magazines and newspapers to say you recycle (by the way most np and mag’s arent recycled paper) it would be nice to do it on your stationary….CHILL it’s a smarter way of saying you are environmentally friendly…

  • http://www.ragejoadv.com restless

    Ramzi haddad used to be in Team Y&R Amman ,, i remember this guy، he is the one behind Al Kaseeh sperms ad :)

  • http://isound.be Maissy

    It is smart advertising to socialize paper recycle. SImple and easy to understand…

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Restless…and what’s your opinion about the Kaseeh sperm ads?

  • http://daftartajreebi.wordpress.com omar

    um, the notepads don’t just say “recycled” I hope you visited the actual website and saw for yourself.

    They all go as “I used to be a….”
    so yeah, to me it’s just stealing, lol. I mean, there’s so much about recycling you can work around.

    I’m sad to see how illustrations are missing badly from Arabic ads,
    wish we can do throwbacks to Egyptian ones in the 50s of some sort!

  • http://www.ragejoadv.com restless

    I saw the same concept and execution in the communication art magazine in the year 1996 (as i can remember) , it was an ad for Food product “Fox”, so simply master Ramzi copied the same ad, actually he only changed the logo and the product :)

    this is waht i call the ART OF STEALING

  • http://www.ragejoadv.com restless

    Amre, I saw the same concept and execution in the communication art magazine in the year 1996 (as i can remember) , it was an ad for Food product “Fox”, so simply master Ramzi copied the same ad, actually he only changed the logo and the product

    this is waht i call the ART OF STEALING

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    :) What killed me on that concept was two fold…(1) just the thought of the sperm vs. hommos relationship put me off hommos for a while (2) it’s a replica of a Hagen Daz ad that I remember from my college days … (1992)…I was just checking if we were thinking the same thing:)

  • http://moeys.net Moey

    Al Kaseeh sperms ad LOOOOOOOL

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