It’s that time of year when digital companies all over the world punt annual reports in an attempt to generate some nice end-of-year publicity (watch out for ours!). Google’s popular Zeitgeist online report on popular search terms has just been … Continue reading →
The regional version of the Effie's took place in Dubai on the 21st November 2012. The Effie's is all about effective work. This is more than just a pretty-faced awards show; it's about creative that sells and gets results.
While the Effies have been around since 1968, the regional GEMAS Effies launched in 2009. This year saw a 30% increase in submitted entries, as well as a significant boost in the number of boutique/independent agencies.
Without further ado, below are all the winners. Congratulations to everyone involved, and let's not forget the agencies behind the scenes that also played a part in the winnings.
Winners of the 2012 GEMAS Effie MENA Awards are:
Marketer of the Year:
Hala Badri, Executive Vice President, Brand and Communications, du
Grand Prix:
Interesting Times for the “Last Summer on Earth” campaign for Gravity Brewing (This won GOLD in the Food & Beverage category)
Banking Finance & Insurance:
SILVER - The Billion Dirham SME Fund - HSBC Middle East - Mindshare & JWT Dubai SILVER - Pay Yourself First - Emirates NBD - FP7/DXB & Starcom MediaVest Group -
Automotive:
SILVER - Ford “Can a Car” Primary Brand Campaign - Ford Middle East - Team Detroit USA SILVER - HouseHunter TestDrive - Arabian Automobiles - TBWA\RAAD Dubai & OMD UAE BRONZE - Desert Nemesis - Nissan Middle East - TBWA\RAAD Dubai BRONZE - Speed Personified - Nissan Middle East - Mindshare Dubai & TBWA\RAAD Dubai
Retail:
GOLD - The ‘Headline News’ Cup Sleeve - Al Nisr Publishing Gulf News - Y&R Dubai SILVER - The Sticker Wall - Nike Middle East - JWT Dubai & Mindshare Dubai SILVER - Loose Change Menu - McDonald's Egypt - FP7/CAI
SILVER - Alfa U-Chat - Alfa - Managed by Orascom Telecom - Leo Burnett Lebanon BRONZE - Nokia N9 NFC Amazing Movie Experience Activation - Nokia - JWT Dubai BRONZE - Tunisiana - The future can only be bright - Tunisiana - JWT Tunisia BRONZE - Qtel - Arab and Proud - Qtel - Leo Burnett Qatar
Best Youth Marketing Campaign:
SILVER - Barbican Hatha Filmi - Aujan - Mindshare Dubai & Face to Face SILVER - Coke Studio - The Coca-Cola Export Corporation - FP7/DXB & UM BRONZE - Alfa U-Chat - Alfa - Managed by Orascom Telecom - Leo Burnett Beirut
Electronics/Computers:
SILVER - LG Electronics - 6 Motion Washing Machine for Men - LG - Mindshare Dubai BRONZE - IBM Integrated Services Campaign - IBM - OgilvyOne Dubai
Media:
SILVER - The ‘Headline News’ Cup Sleeve - Al Nisr Publishing. Gulf News - Y&R Dubai SILVER - LBCi Drama Launch - Ward elkhal stunt - LBCi - Impact BBDO Lebanon SILVER - Wild Cards - National Geographic Channel Abu Dhabi - Leo Burnett Dubai
Travel, Tourism & Transportation:
GOLD - Hello Tomorrow - Emirates Airline - Starcom MediaVest Group SILVER - The family friendly Airline, Sky Nanny - Gulf Air - Mindshare Bahrain SILVER - Vote for Jeita Grotto - Ministry of Tourism - Impact BBDO Lebanon
Best Use of Social Media:
GOLD - Inches to Togetherness - Subway Middle East - Momentum Abu Dhabi and Dubai SILVER - No Rights No Women - No Rights No Women - Leo Burnett Beirut BRONZE - The Last Summer on Earth - Gravity Brewing - Interesting Times BRONZE - Coke Studio - The Coca-Cola Export Corporation - FP7/DXB and UM
New Products Category:
GOLD - Molto Cheese - News Bigger Than Any Other - Edita Food Industries - FP7/CAI SILVER - Maxibon Egypt Launch 2012 - Nestle Middle East FZE - JWT Cairo
Sports Marketing Campaign:
SILVER - Unleash Deadly - Adidas Predator Lethal Zones - Starcom MediaVest Group BRONZE - Nike Middle East I Run Beirut - United Sports of Lebanon - Mindshare Lebanon SAL BRONZE - Nike - The Sticker Wall - Nike Middle East - JWT Dubai / Mindshare Dubai
Shopper Marketing:
SILVER - The Sticker Wall - Nike Middle East - JWT Dubai / Mindshare Dubai BRONZE - Simple Touches...Better Life - Lifescan - Initiative Dubai
Non-Food FMCG:
SILVER - Dove Nourishing Oil Care - Unilever - Memac Ogilvy & Mather LLC SILVER - GLAD - Keeps Good Food, Good - DDB FZ LLC, Initiative & Socialize BRONZE - Dove Master Brand Campaign - Unilever - Memac Ogilvy / OgilvyAction BRONZE - Bringing Double Doom to the Germ World - Unilever - Memac Ogilvy/OgilvyAction BRONZE - Pif Paf Gas Mask - Reckitt Benckiser Arabia FZE - Havas Worldwide Dubai Food & Beverages - FMCG: GOLD - The Last Summer on Earth - Gravity Brewing - Interesting Times SILVER - Sprite Cricket Stars - Coca-Cola Middle East - Memac Ogilvy / Ogilvy Action SILVER - Coke Studio - The Coca-Cola Export Corporation - FP7/DXB and UM BRONZE - McDonald's Quality - McDonald's - Leo Burnett Dubai BRONZE - Family Time Forever - McDonald's - Leo Burnett Dubai
Personal Care Category: SILVER - Dove Nourishing Oil Care - Unilever - Memac Ogilvy & Mather LLC BRONZE - Let's get it on(line)...and talk about sex - Reckitt Benckiser (RB) - Havas Digital Middle East Lebanon & Buzzman Paris
Best Use of CSR:
GOLD - Break the Silence - Himaya - Leo Burnett Beirut SILVER - Who Deserves the Pepsi? - PepsiCo Egypt - Impact BBDO Cairo SILVER - BLOM Demining - BLOM BANK - IMPACT BBDO & OMD Lebanon BRONZE - Sprite Cricket Stars - Coca-Cola Middle East - Memac Ogilvy / Ogilvy Action BRONZE - The Return of Dictator Ben Ali - Engagement Citoyen - Memac Ogilvy Label Tunisia
Ok idea, stunning craftsmanship. This is sure to win quite a few awards for Y&R Dubai. For those that don't know Illusion CGI Bangkok, they are the master-craftsmen behind the below award-winning ads and much more. Formed in 2001, they are a group of highly skilled CGI artists and retouchers. If you want to win big at awards, come up with an idea and get these guys to craft it.
Batelco by FP7 Dubai, Grand Prix Dubai Lynx 2012
Samsonite: Heaven & Hell by JWT Shanghai, Press Grand Prix Cannes 2011
Maxam Civilization: Egypt by JWT Shanghai, Poster Gold Cannes 2012
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