Wunderman Dubai won the 2nd largest number of awards, which is 12 after Saatchi & Saatchi's 16. But the point system is not based on no. of awards unfairly.
It awards one point to every shortlisted entry and 3 points to every shortlisted campaign. So, a BTL agency can never get a chance to being Agency of the Year even if they win the most awards as Direct Marketing initiatives are never campaignable.
Wunderman Dubai won the 2nd largest number of awards, which is 12 after Saatchi & Saatchi's 16. But the point system is not based on no. of awards unfairly.
It awards one point to every shortlisted entry and 3 points to every shortlisted campaign. So, a BTL agency can never get a chance to being Agency of the Year even if they win the most awards as Direct Marketing initiatives are never campaignable.