Circulation:
Approx 45,000 copies are distributed in total (40,000 in Middle East and 5,000 in London). The countries we distribute in the Middle East include Egypt, Dubai, Abu Dhabi, Qatar, Bahrain, Kuwait and Oman.

The key target audience is ABC1 Adults 20-64 with a high disposal income

The readership is divided between men and women with 60% female and 40% male

Readership:
In house research has shown that every magazine is read by an average of at least 5 people (due to the fact that Arabs live in large households), which makes Enigma’s readership amount to 225,000.

Enigma readers are fashion-conscious. They adore clothes and accessories and are determined to stay at the cutting edge of international style. Affluent and sophisticated, they have both the means and the inclination to indulge themselves in the current catwalk trends as well as timeless classics.

Enigma readers love to decorate and their homes are worth more than those readers of any other comparative magazine. Most Enigma readers own several homes in both Europe and the Middle East.

Enigma readers also take travel seriously. Be they city slickers or sun seekers, off the beaten track or on the piste, they love to travel for both shopping trips and vacations. Enigma readers spend lavishly on all aspects of their lifestyle and travel is one of their favourites.

Enigma readers love beautiful and striking jewellery. Owning fine jewellery and watches is important to them, reflecting their desire for the best things in life. Enigma features dazzling fine jewellery to suit our reader’s tastes, with an emphasis on large fabulous pieces. Appearances count for Enigma reader. Looking stylish by day and glamorous by night, they turn to the fashion and jewellery pages in Enigma for the latest trends and collections.