Melody Arabia buzzes with videos, concerts and music specials featuring artists from the early 90s through to today’s current hits. Launched in 2003, Arabia’s screen features non-stop Arabic Music mixed with news, special features and interviews with the iconic and up and coming performers. Melody Arabia was the first channel in the Middle East to introduce the successful concept of mixing Arabic oldies with latest hits to create an eclectic mix that will keep the viewer entertained. This in turn attracts a different target audience and creates a wider reach.