This is one of two television commercials currently running on CNN. It was created by All About Brands with the concept and creative being developed and led by their Creative Director Simon Impey.

 

The first campaign film entitled Oranges was shot in Andalucia in Southern Spain, at the Gemasolar power plant. The plant is part of an agreement with Senar the owners of the plant and Masdar, a Mubadala Company.

 

The film starts with a couple enjoying an evening meal together, and rewinds back through the day that has just been, and the work that had been undertaken, and the money earned that made having that evening meal possible.

 

The main subject is an orange farmer, who benefits from the solar energy produced at the Gemasolar power plant, which has been made possible through the strategic partnership of Senar the power plants operator and Masdar, a Mubadala Company.

 

 

 

 

Executive Producer: Shane Martin

Director: Hadi

Producer: Daniel Kilalea

Production Manager: Peter Simons

Editor: Suresh Nair

All About Brands is an international marketing and communications agency headquartered in London, UK with key operation hubs in the UAE, India, Russia, Turkey and the Ukraine.

 

All About Brands Middle East is run from serviced offices in Abu Dhabi’s Twofour54, and has worked with some of the UAE’s leading private and public organisations such as Etisalat, Mubadala Development Company, ADIA, OBAD and ATIC. 

 

All About Brands offers brand strategy, design, digital, media relations and advertising services.

 

All About Brands builds business value for its clients through the effective management of their brands. Believing in today’s fast-moving environment, organisations must continually evolve to stay ahead of the game and that brands drive commercial performance better than any other corporate asset.