The commercial is one of two currently airing on CNN. They were created for Mubadala Development Company, to demonstrate scale and breadth of their international investments. The campaign's concept was created by All About Brands who are based in Abu Dhabi, UAE.

 

This film entitled Window, was shot in Seoul, South Korea and shows how EMAL, one of the world’s largest producers of aluminum and a Mubadala Company, is benefiting the people and the economy of South Korea through its exports of aluminum.

 

It focuses on a young couple who are in the process of moving into a newly built apartment. It then traces back through the steps of them buying the apartment, surprisingly we see how aluminum touches every part of their decision to buy a new home, and without it, their dream first home would not be possible.

 

 

Executive Producer: Shane Martin

Director: Hadi

Producer: Daniel Kilalea

Production Manager: Peter Simons

Editor: Suresh Nair

All About Brands is an international marketing and communications agency headquartered in London, UK with key operation hubs in the UAE, India, Russia, Turkey and the Ukraine.

 

All About Brands Middle East is run from serviced offices in Abu Dhabi’s Twofour54, and has worked with some of the UAE’s leading private and public organisations such as Etisalat, Mubadala Development Company, ADIA, OBAD and ATIC. 

 

All About Brands offers brand strategy, design, digital, media relations and advertising services.

 

All About Brands builds business value for its clients through the effective management of their brands. Believing in today’s fast-moving environment, organisations must continually evolve to stay ahead of the game and that brands drive commercial performance better than any other corporate asset.