Mobile ads have a lot of catching up to do

It is estimated that global advertising spend will total $503 billion this year, up 3.5 per cent from the last, led by a pace-setting growth in digital ads. According to ZenithOptimedia, the Publicis group entity, digital ads will be responsible for 21.8 per cent of this, up from 19 per cent last year.

Read more at zawya.com

Date: 
Wednesday, October 2, 2013
Category: 
Advertising News
Industry: 
Advertising

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