The call from media agencies was clear. "We want more categories," they demanded after the inaugural Campaign Awards. So being only too willing to oblige, we are launching the Campaign Media Planning Awards - the region's first dedicated ceremony recognising excellence and creativity in media across the Middle East.

After consulting with media agencies we recognised there was a need to have a broader range of categories that best represents the scope of activities undertaken by the industry. While not an exhaustive list, it has been developed to acknowledge different areas of the media sector.

Our aim is simple: To celebrate the most creative media ideas, innovations, and organisations across the region, and we encourage all of you who strive for the pursuit of excellence to enter.

Transparency and integrity in the judging process will again be our top priority. The judging panels will be made up of both clients and media agency representatives and jurors will not vote on any entries they have a vested interest in. A secret ballot will also ensure fairness.

The standards and expertise in media planning across the region are developing rapidly. The Campaign Media Planning Awards are designed to reflect this achievement and we hope you will take part. Good luck.