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The IFRA Middle East Conference has established itself as THE meeting point for publishers from the Middle East. It will give an up-to-date overview of pressing business issues as well as technical topics. High calibre speakers from different countries will present case studies and international suppliers will show their latest products.

Chair

Prof. George Simonian, Prof. of Print Media,Helwan University,Egypt

Programme


Tuesday, 25 November 2008

8.30 Registration

Session 1: An overview of the market

9.15 Welcome by the Chair

Prof. George Simonian
Professor of Print Media
Helwan University
Egypt

Keynote speech – Arab Media, the challenges for Middle East Publishers – an Insider Perspective
Mustapha Tabba, President / IAA Jordan Chapter, Managing Director/Ipsos Jordan & Regional Director/Ipsos Loyalty MENA, Jordan

The state of online journalism in the Arab world
Bassam Tueni, CEO of Naharnet, Lebanon


Coffee break


Parallel session 2: Technology

Session 2a: Investing in a new press

Welcome by the Moderator
Roland Thees, Research Manager, IFRA, Germany

Investing in a new press – what to consider and a selection methodology
Moritz Schwarz, Senior Advisor, iMedia, Europe,Germany

Investing in a new press – from the technical and the building side
Günter Billmeier, GB Projektmanagement, Germany


12.30 Lunch and visit to the exhibition


Session 2b: Pre-press optimisation

14.00 Implementation of digital and variable data in a conventional press environment
Samer S. Abdel Qader, Prepress Manager, Masar Printing & Publishing, UAE

Case study of automated pre-press workflow
Raif Machnouk,Production Manager, Al Yamamah Press Establishment, Saudi Arabia


Coffee break


Session 2c: Printing optimisation

Printing Workflow
Hans Emmink, Technical Director, Hoekstra Boom Offset Rotatie, Netherlands

Semi-commercial printing: Extended use of newspaper press
Speaker to be confirmed



Parallel session 3: Publishing

Session 3a: Branding

Welcome by the Moderator
Prof. George Simonian, Professor of Print Media,
Helwan University, Egypt

The importance of brand management and how to build strong one for news
publishing
Douglas Okasaki, Regional Director – Middle East and Africa, Society for News Design, UAE

Design and branding
Marc Sands, Marketing Director, The Guardian Newspapers, UK


12.30 Lunch and visit to the exhibition


Session 3b: Publishing – Advertising

14.00 Successful Colour Press Project – An advertising case study
Mohamed Fal, Al-Madina Press Establishment, Saudi Arabia

Printed electronics –a new technology for paper media
Prof. Dr. Arved C. Hübler, Institute for Print and Media Technology at Chemnitz University of Technology,Germany


Coffee Break


Session 3c: Human Resources

The challenges of recruiting for the news publishing industry today
Sherif Abdel Wadood, Vice Chairman, Al Masry Al Yom, Egypt

The importance of human resources and how to motivate staff
Bengt Engwall, Head of editorial development, Norrköpings Tidningar, Sweden


20.00 Gala Dinner



Wednesday, 26 November 2008

9.30 Welcome Back!

Session 4: Business models

Publisher or printer? What is the business model?
Dr. Azzam Al-Dakhil, CEO, SRMG, Saudi Arabia

WAP services: the best model
Mark Challinor, Board Member, INMA, United Kingdom


Coffee break


Session 5 : Focus on the region

The National – a successful launch
Hassan Fattah, Deputy Editor,The National, Abu Dhabi

Panel discussion: local requirements, what is really needed

12.45 Conference summary and closing

13.00 Concluding lunch

CONTACTS:

Sergio de Oliveira
Programme Manager Events
 +49.6151.733-727
 +49.6151.733-832
oliveira@ifra.com