Benefits of Attending

Why is this the only youth marketing event you need to attend this year?

Youth under the age of 24 now make up 50-65% of the population of the Middle East and have more spending power than ever before...”

But, with more intelligent consumers, fast changing trends and attitudes and a mountain of new brands targetting them...
How can you create that differentiating ‘x factor’ that ensures your brand is picked out among all others?

As a marketer in the Middle East, you know better than anyone that youth are the primary driving force behind generating brand loyalty and the increase in sales across the region. You already know that 21st Century Middle East kids and youth are more intelligent than ever, trends and attitudes are ever-changing and new technologies, mediums and services are constantly entering the market and fighting for their unrivalled attention. BUT...

With increased pressure from above, and having your work constantly linked to your product’s success or failure, your job just gets tougher every day...
What does the market say about Kids and Youth Marketing Summit Middle East 2008?

"Today's youth are more intelligent and knowledgeable than ever - ONLY THIS EVENT will deliver exclusive insight into their attitudes and motivations so we can truly understand, engage and connect with our target market"
Rakhi Sharma Sony Walkman