Businesses will now need to have a dimension mindset that shifts from just plain selling to making a connection through the utilisation of small campaigns such as soft launches and social media marketing as an alternative to mass marketing. The true success of product launches is using engaging marketing platforms to reach out to customers and creating a personal relationship with the brand. Advertising and promotions have infiltrated our phones, tablets, PCs and laptops with much ease. Crucially, this also mean brands can now interact and “talk” to their audiences through this new medium.

 

The goal of this Product Launch Excellence is to enable companies to find various avenues to promote these launches. Thus with reduced cost in their product / service launch, they are able to invest more into product development and of course in enhancing their marketing plans before and after the launch.

 

The development of social media and the internet has allowed companies easier access to their clients. Therefore, companies in the Middle East must follow suit and create an integrated marketing plan to ensure they are able to maximise the market awareness of their new products and services.

For the FULL EVENT BROCHURE & REGISTRATION details, please contact Miss Bernardine at BernardineM@marcusevanskl.com, or visit MarcusEvans.com

 

* All mediaME members get a 10% discount upon registering.