In exclusive association with the Columbia Business School, USA

The key to business success is to outperform the competition in building and sustaining a profitable customer base. This requires a superior ability to provide value to your customers and extract a fair share of this value back for your organization. Today more than ever, business executives need marketing expertise that is creative yet rigorous, forward-looking yet practical.

Advanced Marketing Management is an intensive programme designed to address the many marketing challenges that business executives face in today’s environment, specifically, how to create, communicate, and deliver superior value to your customers, and how to capture a fair share of this value back for your organisation.

This programme is action-learning oriented. It covers not only advanced marketing management strategies and tactics but also processes and tools to implement these strategies and tactics on a day-to-day basis. The programme involves a series of engaging marketing planning clinics in which powerful marketing planning tools are used to design marketing strategies and tactics applied to participants’ own companies and business problems.